INSIGHTS

AI Digital Twins, Pain Points, Use Cases and Profitability: Webinar Recap

An IoT Solution for Water Loss
11 minute read

Jun 5

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A new era of digital twins is emerging, driven by the convergence of diverse digital technologies. Beyond the basic mirroring of physical assets lies a more profound and transformative evolution: the emergence of cognitive digital twins.
What sets these digital twins apart is the integration of artificial intelligence, which enables them to learn, evolve and improve autonomously through data analysis and interactions. The capabilities of these AI digital twins have the potential to solve pain points, handle a variety of use cases and accelerate profitability.

Experts Unlock the Power of Cognitive Digital Twins

Global pioneers and experts deeply involved in the digital twin revolution participated in a webinar that addressed how digital twins can solve key pain points, manage high-value use cases and accelerate profitability. The webinar featured the following experts:

  • Joe Weinman (moderator), Cloudonomics author and digital transformation leader
  • Dr. Ahmed El Adl, Senior Advisor to Sand Technologies
  • Shaun Dippnall, Head of Enterprise AI at Sand Technologies and Founder of ExploreAI
  • Aidan Helmbold, CTO of ExploreAI
  • Abhishek Sandhir, Managing Director of Telecom, Sand Technologies

A compelling discussion of their valuable perspectives, shaped by extensive real-world experience and innovative research, illuminated the significant capabilities and tangible applications of cognitive digital twins. 

While the webinar focused on how the telecom industry is leveraging AI-powered digital twins to address pain points and accelerate profitability, the experts provided valuable insights into realizing value as well as a playbook for identifying high-value use cases.

Digital Twins Evolve With AI and Other Technological Advancements

The foundational elements that underpin cognitive digital twins have been evolving rapidly and independently, now reaching a critical mass where their synergy unlocks unprecedented capabilities. When these powerful forces converged, they made cognitive digital twins a reality. These technology advancements include:

  • The proliferation of diverse mobile technologies, from the ubiquitous 5G and the nascent 6G to next-generation Wi-Fi and low-power wide-area networks like long-range (LoRa), provides the pervasive connectivity essential for real-time data exchange.
  • Computing architectures are transitioning from the monolithic GlassHouse data centers of the past to the distributed and agile multi-access edge computing (MEC), paving the way for hybrid and multi-cloud solutions that offer the scalability and flexibility required to manage the vast datasets generated by interconnected physical assets.
  • The concept of machine interaction is moving beyond basic machine-to-machine communication to the sophisticated mirroring and dynamic representation embodied by digital twins. 
  • At the heart of this transformation lies the explosive growth in both the interest and capabilities of AI. As digital twins evolve with AI, they unlock a universe of possibilities.

Cognitive Digital Twins: A Universe of Use Cases

The commercial application of digital twins began in the manufacturing sector. However, the implications of cognitive digital twins extend far beyond the manufacturing plant. They offer tangible solutions to a myriad of real-world challenges across diverse sectors. 

Imagine the transformative potential within smart cities, where cognitive digital twins can optimize everything from traffic congestion and dynamic pricing to vehicle-to-infrastructure communication and enhanced public safety. Smart buildings can leverage this technology to optimize energy consumption, improve occupant comfort and streamline maintenance operations.

The healthcare sector is poised for revolution by cognitive digital twins, offering the potential to enhance patient experiences, personalize treatment plans, optimize hospital operations and accelerate medical research.

Digital Twins in Telecom: Real-World Use Cases

The telecommunications industry operates within a uniquely challenging environment. Network operators face substantial capital expenditure (CapEx) requirements to invest in and upgrade their infrastructure as wireless networks evolve. The rapid pace of technological innovation necessitates frequent rollouts of new technologies, typically occurring every five to seven years. 

Simultaneously, telecoms must navigate an operating landscape where customers increasingly expect more for less, leading to stagnant or declining average revenue per user (ARPU). Industry analyses often reveal that the return on investment in this capital-intensive sector lags behind other industries, underscoring the critical need for smarter decision-making.

In this context, every investment and operational decision carries significant weight. Cognitive digital twins in telecom offer a powerful arsenal of tools to enhance decision-making across the entire value chain. 

Digital twins provide granular insights and predictive capabilities, enabling network operators to make more informed investment decisions, optimize network operations, enhance customer experiences and ensure regulatory compliance. Even minor improvements in efficiency and intelligence can translate into significant gains for the bottom line.

Digital Twins

Solving Pain Points and Accelerating Profitability

Digital twins in telecom: Real-world applications

The panelists provided engaging demonstrations to highlight the real-world use of cognitive digital twins and how they are revolutionizing the telecommunications industry.

Intelligent fiber rollout

Webinar panelists showcased a tool that utilizes demand forecasting and accurate network modeling to pinpoint optimal areas for fiber optic network deployment. By analyzing open-source data, including satellite imagery, demographic information and existing infrastructure, the tool provides granular recommendations at the property level, determining the suitability for fiber, wireless, or fixed wireless access (FWA) connections. It also generates high-level and low-level network designs, optimizing the placement of infrastructure and reducing deployment costs.

This data-driven approach addresses the critical challenge of knowing where to build networks to maximize profitability and market share. Conventional methods often lack data-driven insights, leading to suboptimal deployment decisions. The AI-powered approach demonstrated a potential reduction of approximately 20% in street infrastructure costs compared to traditional planning software.

Targeted 5G deployment

This demonstration focused on optimizing the deployment of 5G networks. By utilizing advanced ray tracing algorithms and high-resolution satellite imagery, the solution simulates the real-time propagation of radio waves, taking into account terrain, building materials, foliage and other environmental factors.

This level of detail enables operators to strategically place antennas and cell sites to maximize coverage, improve signal strength and address specific business needs, such as providing backup services to fiber in business districts. The AI-powered planning model significantly reduces the time required for network planning, potentially cutting it down from months to just a few days, while also allowing for on-the-fly adjustments and scenario analysis.

Integrated AI network modeling

This solution showcased the power of combining fixed-line and wireless network planning capabilities. By integrating demand mapping with technological considerations, the solution can generate accurate predictions and recommendations for fixed wireless access deployments, a rapidly growing area for mobile operators. This integrated AI network model approach enables a comprehensive view of network infrastructure and service delivery.

AI network monitoring for service assurance

When leveraging AI and digital twin technology, a telecommunications network creates massive datasets from various nodes, elements and the entire network. Additionally, existing network management software generates large data logs for service assurance. The challenge is that all that data is cumbersome to use. 

A digital twin of the network with AI network monitoring allows operators to see the performance in real time, the impact of any network outage, any node going down, what effect it has on the quality of service down to what impact it has on the net promoter score (NPS), cash flow, revenue, the number of customers three or six months in the future and more, all in real time. It collects data from all nodes regularly, enabling it to preempt major outages and prevent revenue loss.

Building Trust and Realizing Value: Critical Success Factors

While the potential of cognitive digital twins is undeniable, realizing their full benefits requires a strategic and pragmatic approach. It is essential to understand that this technology is not a one-size-fits-all solution. Several critical success factors must be in place within an organization to ensure the successful deployment and derivation of value.

  1. A compelling top-down vision is paramount. The transformative nature of cognitive digital twins necessitates buy-in and enthusiastic support from the highest levels of leadership, from the CEO and the entire C-suite. This vision should clearly articulate the desired impact and the strategic importance of this technology.
  2. To realize value, break down objectives into small, bite-sized chunks within a well-defined roadmap. Waiting years to see a return on investment is no longer viable in today’s rapidly evolving technological landscape. Demonstrating incremental value through agile implementation and iterative progress is essential for maintaining momentum and securing continued support.
  3. For successful deployment, empowered single-threaded teams are a critical element. Many organizations in asset-intensive industries that practiced traditional waterfall methodologies have adopted iterative and agile ways of working. This structure allows cross-functional teams to have the autonomy and accountability to drive projects forward. This change is essential to adapt new technology to meet specific business needs and accelerate the delivery of value.
  4. It’s vital to build these technologies within a cohesive data ecosystem. Each use case should not be a siloed initiative but rather a building block that contributes to a more comprehensive and interconnected whole. This strategy allows future use cases to leverage existing data and insights, creating a virtuous cycle of increasing intelligence and value.
  5. A well-defined framework for identifying relevant use cases is essential. This framework should guide the organization in pinpointing the areas where cognitive digital twins can deliver the most significant impact.

A Playbook to Identify High-Value Digital Twin Use Cases

A structured approach that identifies high-value use cases is crucial for maximizing the return on investment in cognitive digital twin initiatives. The most impactful use cases are those that span the entire value chain, connecting customer intelligence, network modeling, decision enablement and customer experience. When intelligence remains siloed within a single stage, the full potential of the cognitive digital twin remains untapped. A proven playbook involves several key stages:

Deep customer understanding

Leverage intelligence to gain a profound understanding of your customers, their profiles and the demand for your services. Analyze customer behavior to identify needs and predict future demand patterns.

Accurate network modeling

Develop accurate models of your network and the way your business operates. Document the tangible infrastructure, network efficiency and existing workflows. Customer understanding and accurate network modeling form the foundation of trust in the digital twin.

Enabling strategic and operational decisions

A cognitive digital twin’s true value lies in its ability to facilitate improved decision-making. This capability can manifest in long-term strategic planning decisions, such as optimizing capital expenditure (CapEx) for network upgrades and expansions, or in shorter-term operational decisions, enabling real-time adjustments to network parameters to maximize performance and reduce operational expenditure (OpEx).

Connecting to the end customer experience

Connect the insights and decisions derived from the digital twin directly to the end customer experience. Any initiative or use case deployed should have a measurable impact on customer satisfaction, loyalty and ultimately, the income statement and balance sheet.

Cognitive Digital Twins Unlock Unparalleled Capabilities

Evolving technologies have given rise to cognitive digital twins, a groundbreaking evolution of traditional digital twin technology. Cognitive digital twins enable businesses to make data-driven decisions in dynamic and complex environments, fundamentally changing how organizations solve problems. With these advanced AI-driven models, companies can predict challenges, anticipate problems, optimize operations and streamline decision-making with unparalleled efficiency and accuracy. Whether it’s identifying inefficiencies in supply chains, enhancing customer experiences, or enabling real-time maintenance for machinery, cognitive digital twins provide actionable insights that drive results and profitability.

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