[ SAND BRAND BLUEPRINT ]

The Sand Brand Blueprint

A living index of how Sand shows up in the world: frameworks, guidelines, and ready-to-use marketing assets, all in one place.

[ 01 GETTING STARTED ]

Find what you need. Use it well.

Orient

Skim the blueprint top-to-bottom once. Know what exists: guides, general assets, platform assets, and GTM kits per industry, and where to find each.

Pull

Click any preview to open the source file. Every asset is linked. If a category overflows the preview slide, the catch-all folder link gets you to everything.

Adapt

Use core assets as-is when possible. For pitch- or event-specific work, start from the closest template and follow the brand guidelines for any modifications.

Track

Watch the monthly update slide. New, changed, and coming-soon assets are flagged there. It’s the fastest way to stay current without re-reading the deck.

TIP: Don’t see what you need? Ping #brand-marketing — we’d rather build it once than have you start from scratch.

[ 02 MONTHLY UPDATE ]

What's new, what's changed, what's coming.

Core Assets

Repeatable, templatized

UPDATED

Changes to existing assets

New

Just added to the library

COMING SOON

In production, on the way

AD-HOC ASSETS

Specific pitch, event, etc.

UPDATED

Changes to existing assets

New

Just added to the library

COMING SOON

In production, on the way

Note: These are just highlights from the past month, not an exhaustive list. Questions about specific versions? #brand-marketing

[ 03 / BRAND GUIDES ]

How Sand looks, sounds, and shows up.

Brand Positioning

Audience, mission, narrative pillars, and proof points — the strategic core.

Brand Guidelines

Logo, color, typography, voice, photography, do’s and don’ts.

Swag Guidelines

Approved merch, vendors, and use cases for internal and external swag.

Music Guidelines

Licensed tracks and tonal cues for video, events, and social.

Social Templates

Post, carousel, and story masters for LinkedIn, X, and YouTube.

Event Collateral

Booth, signage, lanyard, and stage-screen kits for tier-1 events.

Claude Self-Service

Prompts and skills to spin up on-brand drafts via Claude.

Marketing SLAs

Turnaround times and intake process for marketing requests.

Full Folder: All brand guides live here.

[ 04 / GENERAL ASSETS ]

Off-the-shelf collateral for any audience.

General Audience Pitch Deck

Standard 15-slide narrative for first-meeting pitches across industries.

Company Profile

1-page overview of who Sand is, what we do, and where we operate.

Deck Extended Template

Master deck with all approved layouts — title, content, data, quotes, closers.

Plug-and-Play Slides

Standard 15-slide narrative for first-meeting pitches across industries.

Full Folder: All general marketing assets.

[ 05 / PLATFORM AND MARKETPLACE ]

Assets for product-led conversations.

SandOS 1-Pager

Tight, one-page summary of the platform value prop and architecture.

SandOS 2-Pager

Extended brief covering layers, security, and integration patterns.

Platform Demo

Guided live demo script with environment, login, and reset instructions.

Demo Trailer Video

60–90s sizzle reel showcasing SandOS in action across mission workflows.

Marketplace 1-Pager

Vendor and buyer overview for the SandOS Marketplace ecosystem.

Architecture Diagram

Reference architecture of the five-layer stack, ready to drop into decks.

Security Overview

Posture, controls, and certifications for security-first conversations.

Marketplace Playbook

How partners list, price, and co-sell apps and models on the Marketplace.

Full Folder: All SandOS platform & marketplace assets.

[ 06 / GTM KIT — INDUSTRY ]

Water

Industry Sales Deck — Exec

C-suite narrative: market context, Sand POV, top 3 use cases, proof.

Use Case Sales Deck — Exec

Drilldown deck for one priority use case, framed for executive buyers.

Use Case Sales Deck — Technical

Architecture, data flows, security, and rollout for technical evaluators.

Industry 1-Pager

Single-page leave-behind covering pain, solution, outcomes, and proof.

Product Demo Trailer

60–90s sizzle of the product running in an industry-realistic environment.

Case Study Video

2–3 min customer story: problem, deployment, measured outcome, on-camera quote.

Website Page Copy

Approved hero, sub-hero, and section copy for the industry landing page.

UI Snippets & Narrative

Screenshots, captions, and walkthrough script for product-led storytelling.

Full Folder: All Healthcare GTM assets in one folder.

[ 07 / GTM KIT — INDUSTRY ]

Energy

Industry Sales Deck — Exec

C-suite narrative: market context, Sand POV, top 3 use cases, proof.

Use Case Sales Deck — Exec

Drilldown deck for one priority use case, framed for executive buyers.

Use Case Sales Deck — Technical

Architecture, data flows, security, and rollout for technical evaluators.

Industry 1-Pager

Single-page leave-behind covering pain, solution, outcomes, and proof.

Product Demo Trailer

60–90s sizzle of the product running in an industry-realistic environment.

Case Study Video

2–3 min customer story: problem, deployment, measured outcome, on-camera quote.

Website Page Copy

Approved hero, sub-hero, and section copy for the industry landing page.

UI Snippets & Narrative

Screenshots, captions, and walkthrough script for product-led storytelling.

Full Folder: All Healthcare GTM assets in one folder.

[ 08 / GTM KIT — INDUSTRY ]

Health

Industry Sales Deck — Exec

C-suite narrative: market context, Sand POV, top 3 use cases, proof.

Use Case Sales Deck — Exec

Drilldown deck for one priority use case, framed for executive buyers.

Use Case Sales Deck — Technical

Architecture, data flows, security, and rollout for technical evaluators.

Industry 1-Pager

Single-page leave-behind covering pain, solution, outcomes, and proof.

Product Demo Trailer

60–90s sizzle of the product running in an industry-realistic environment.

Case Study Video

2–3 min customer story: problem, deployment, measured outcome, on-camera quote.

Website Page Copy

Approved hero, sub-hero, and section copy for the industry landing page.

UI Snippets & Narrative

Screenshots, captions, and walkthrough script for product-led storytelling.

Full Folder: All Healthcare GTM assets in one folder.

[ 09 / GTM KIT — INDUSTRY ]

Telco

Industry Sales Deck — Exec

C-suite narrative: market context, Sand POV, top 3 use cases, proof.

Use Case Sales Deck — Exec

Drilldown deck for one priority use case, framed for executive buyers.

Use Case Sales Deck — Technical

Architecture, data flows, security, and rollout for technical evaluators.

Industry 1-Pager

Single-page leave-behind covering pain, solution, outcomes, and proof.

Product Demo Trailer

60–90s sizzle of the product running in an industry-realistic environment.

Case Study Video

2–3 min customer story: problem, deployment, measured outcome, on-camera quote.

Website Page Copy

Approved hero, sub-hero, and section copy for the industry landing page.

UI Snippets & Narrative

Screenshots, captions, and walkthrough script for product-led storytelling.

Full Folder: All Healthcare GTM assets in one folder.

[ 10 / GTM KIT — INDUSTRY ]

Cities

Industry Sales Deck — Exec

C-suite narrative: market context, Sand POV, top 3 use cases, proof.

Use Case Sales Deck — Exec

Drilldown deck for one priority use case, framed for executive buyers.

Use Case Sales Deck — Technical

Architecture, data flows, security, and rollout for technical evaluators.

Industry 1-Pager

Single-page leave-behind covering pain, solution, outcomes, and proof.

Product Demo Trailer

60–90s sizzle of the product running in an industry-realistic environment.

Case Study Video

2–3 min customer story: problem, deployment, measured outcome, on-camera quote.

Website Page Copy

Approved hero, sub-hero, and section copy for the industry landing page.

UI Snippets & Narrative

Screenshots, captions, and walkthrough script for product-led storytelling.

Full Folder: All Healthcare GTM assets in one folder.

[ SAND BRAND BLUEPRINT ]

One Brand. One Source.

This blueprint is a living document. Bookmark it, check the monthly update, and request what’s missing.