CLIENT
Leading Digital Publisher
Industry
Media & Entertainment
LOCATION
United States
The connected society in which we live has led to an explosion in digital data. Between 2024 and 2028, the total amount of data created, captured, copied and consumed globally is forecast to more than double, reaching a projected total of 394 zettabytes per year. With this digital content consumption comes an increased demand for data analytics, particularly among digital media companies seeking to adapt, grow and win new customers in a hyper-competitive entertainment landscape.
Mindful of the opportunity to capitalize on its data, a well-established name in the media and publishing industry set out to modernize its data infrastructure. With an updated estate, the company could better support its growth, streamline its operations and, ultimately, improve its resiliency. To achieve this, the company sought an experienced AWS implementation partner to deliver tailored data and AI solutions.
The business found itself increasingly reliant on data to drive its editorial decisions, audience insights and strategic planning. Leveraging its data, however, required the media company to establish a more secure and scalable data environment with high availability. With a modern architecture, the company would generate better business insights while improving its reliability and gaining peace of mind.
We initially attempted to build a solution in-house but quickly realised we lacked the expertise to hire the right resources and the knowledge to assess whether the resources we brought on board were making the right decisions.
Sand Technologies designed and deployed a cloud-based analytics environment using Amazon Web Services (AWS) that was centered around Amazon Redshift for scalable data warehousing. The solution introduced automated backup and recovery measures, ensuring that critical business data would remain protected and accessible under any circumstance. This new foundation significantly reduced operational risk while giving the internal data team greater confidence in their day-to-day processes.
The company focused on building a resilient foundation that could keep up with the pace of digital media and support its evolving business needs. Real-time data streaming and automated processing were also woven into the solution using AWS tools. This solution- vs technology-focused approach kept content flowing and systems responsive, even if something went wrong behind the scenes.
The bespoke solution delivered insights and functionality that fit the media company’s current priorities while offering the resiliency and flexibility to support future growth. With a more modern, secure and scalable data platform in place, teams across the company gained faster access to insights and virtually eliminated concerns about downtime or data disruption.
With its modernized data infrastructure, the media company is better positioned to meet the demands of a fast-moving digital industry. Whether making smarter editorial decisions or uncovering new audience insights, the company now has the tools — and the confidence — to keep pushing forward.
We couldn’t be more impressed with Sand Technologies’ flexibility. They set everything up for us but also helped onboard our own resources, eliminating the risk of vendor lock-in, which was a major concern for us.
I highly recommend Sand Technologies to any organization looking to transform its data strategy.
