CLIENT
OTTera
Industry
Media & Entertainment
LOCATION
United States
The number of ad-supported video-on-demand (AVOD) viewers in the U.S. continues to rise, according to eMarketer and Insider Intelligence. Competing in such a lucrative market comes with unique opportunities and specific challenges.
Delivering secure and scalable AI solutions at speed required multiple isolated environments. These environments would support development, testing and production workflows; enable streamlined updates; and ensure operational consistency. The digital identity provider also needed to ensure high availability and resilience of its custom-trained LLMs – the heart of its intellectual property.
Sand Technologies leveraged years of experience working with LLMs and implementing customized solutions to build a resilient, scalable foundation on AWS tailored to the client’s unique needs. Configuration data and customer/user information were automatically backed up, as were training datasets, both in the cloud and off-cloud, providing redundancy and peace of mind for the digital ID leader.
Because of their vast industry knowledge, understanding of AWS and experience with back-end solutions, working well together clicked rapidly. It was an instant fit partnering with Sand Technologies.
This partnership and purpose-aligned business strategy is causing significant disruption in the mainstream entertainment streaming market.
“With help from Sand Technologies and our depth of relationships on the distribution side, we can continuously disrupt and break up mainstream entertainment,” said McEldowney.“ StreamInsights Dashboards take those professional relationships we’ve established over the years and put stats and analysis behind them.”
After developing world-class data analytics software, eliminating intermediaries and reducing gatekeepers, OTTera expanded rapidly into new markets, including Mexico and Brazil. As a certified delivery partner to top-tier platforms such as Roku Channel, Samsung TV+ and Vizio WatchFree+, the company is well-positioned to maximize the success of any streaming service through a strategic rollout of its offerings. Moreover, they were able to align the streaming service clients with the publishers immediately, quickly enter a FAST and linear space while cutting out the middleman and reducing the fee structure and gatekeepers.
OTTera is now one of the fastest-growing PaaS providers worldwide, with deep penetration in OTT, FAST and distribution and monetization.
